Roman Abashin

Applied Strategy.
Measurable Impact.

A selection of engagements demonstrating how targeted data and AI initiatives drive significant business outcomes.

Data Strategy & Foundation

Preview for Data Strategy & Infrastructure for PE-Backed SaaS Growth ($1M to $5M ARR Goal)
Client

Data Strategy & Infrastructure for PE-Backed SaaS Growth ($1M to $5M ARR Goal)

Architected and implemented a unified data infrastructure and reporting system for a PE-backed B2B SaaS provider, enabling reliable forecasting and supporting strategic decisions for growth towards a $5M ARR target.

Explore Data Strategy
Preview for Internal Sales KPI Dashboard for High-Growth B2B SaaS
Client

Internal Sales KPI Dashboard for High-Growth B2B SaaS

Designed and rolled out an internal KPI dashboard using R Server for Sales, Pre-Sales, and Success teams at a rapidly scaling German recruitment SaaS company (Prescreen.io/XING).

See Dashboard Design
Preview for Client-Facing Data Product for B2B Foot Traffic Analytics Startup
Client

Client-Facing Data Product for B2B Foot Traffic Analytics Startup

Designed and shipped the core client-facing dashboard for an innovative startup, visualizing passive foot traffic data for B2B retail clients.

View Product
Preview for Mapping Weather Impacts on Economy using Geospatial & Remote Sensing Data (Central Africa)
Client

Mapping Weather Impacts on Economy using Geospatial & Remote Sensing Data (Central Africa)

Led geospatial analysis linking remote sensing weather data to economic indicators in a Central African country for an international UK-based research project.

See the Analysis Methodology

RevOps & CRM Optimization

Preview for Data Strategy & Infrastructure for PE-Backed SaaS Growth ($1M to $5M ARR Goal)
Client

Data Strategy & Infrastructure for PE-Backed SaaS Growth ($1M to $5M ARR Goal)

Architected and implemented a unified data infrastructure and reporting system for a PE-backed B2B SaaS provider, enabling reliable forecasting and supporting strategic decisions for growth towards a $5M ARR target.

Explore Data Strategy
Preview for Growth & Product Leadership for 'Netflix of Coaching' | €50k to €275k MRR
Client

Growth & Product Leadership for 'Netflix of Coaching' | €50k to €275k MRR

As Growth Hacker then Product/Marketing Lead, drove substantial growth for the leading German coaching platform, increasing MRR 5.5x, achieving €875k Black Friday sales, and optimizing the full customer lifecycle.

See Growth Journey
Preview for Internal Sales KPI Dashboard for High-Growth B2B SaaS
Client

Internal Sales KPI Dashboard for High-Growth B2B SaaS

Designed and rolled out an internal KPI dashboard using R Server for Sales, Pre-Sales, and Success teams at a rapidly scaling German recruitment SaaS company (Prescreen.io/XING).

See Dashboard Design
Preview for Salesforce Optimization for SaaS Scalability & Data Integrity
Client

Salesforce Optimization for SaaS Scalability & Data Integrity

Overhauled a complex Salesforce instance for a B2B recruitment SaaS, enhancing usability, data accuracy, and pipeline velocity to support rapid growth and reliable reporting.

See the Transformation
Preview for B2B CRM Selection & Implementation for EdTech Sales Growth
Client

B2B CRM Selection & Implementation for EdTech Sales Growth

Led the analysis, selection, and rollout of Pipedrive CRM for an Austrian EdTech company, providing their B2B sales team with a structured process and visibility.

See the Implementation Process
Preview for Client-Facing Data Product for B2B Foot Traffic Analytics Startup
Client

Client-Facing Data Product for B2B Foot Traffic Analytics Startup

Designed and shipped the core client-facing dashboard for an innovative startup, visualizing passive foot traffic data for B2B retail clients.

View Product

AI Product Leadership

Preview for Data-Driven Site Selection for French Funeral Services Network
Client

Data-Driven Site Selection for French Funeral Services Network

Developed a geospatial scoring model integrating demographic and competitive data to identify high-potential, underserved markets for a major French funeral services provider.

See Location Intelligence
Preview for AI Product Leadership for Manufacturing QA Automation
Client

AI Product Leadership for Manufacturing QA Automation

Led product strategy for a visual AI testing tool deployed at a major Chinese solar manufacturer, delivering QA >10x faster and 3x more accurate than human inspection.

See the AI Impact
Preview for Strategic AI Consulting for Central Bank Credit Risk Modeling
Client

Strategic AI Consulting for Central Bank Credit Risk Modeling

Provided strategic guidance for a major European central bank's first AI initiative, helping structure the project and contributing to a significant uplift in credit risk model accuracy (65% to 90%).

Learn About the Approach

D2C Growth Analytics

Preview for Growth & Product Leadership for 'Netflix of Coaching' | €50k to €275k MRR
Client

Growth & Product Leadership for 'Netflix of Coaching' | €50k to €275k MRR

As Growth Hacker then Product/Marketing Lead, drove substantial growth for the leading German coaching platform, increasing MRR 5.5x, achieving €875k Black Friday sales, and optimizing the full customer lifecycle.

See Growth Journey
Preview for Performance Marketing Optimization (BrainLuxury) | 40% CAC Reduction
Client

Performance Marketing Optimization (BrainLuxury) | 40% CAC Reduction

As interim performance marketing lead, managed a ~$30k/month budget, optimized ad accounts across Google & Meta, and contributed to a 40% reduction in Customer Acquisition Cost (CAC) for a US/EU D2C supplement brand.

View Optimization Strategy
Preview for Performance Data Architecture for a Consumer Health Brand (40% CAC Reduction)
Client

Performance Data Architecture for a Consumer Health Brand (40% CAC Reduction)

Managed tracking architecture and performance analytics for a D2C consumer health brand operating in the US and EU, contributing to a 40% reduction in Customer Acquisition Cost.

Read the engagement
Preview for Precision Conversion Tracking Enabling Ad Spend Scaling | US Sound Tech
Client

Precision Conversion Tracking Enabling Ad Spend Scaling | US Sound Tech

Architected and implemented a robust conversion tracking system across a complex FastSpring checkout for a B2C sound technology leader, enabling profitable scaling of performance marketing.

Explore the Setup
Preview for ROAS Optimization & Advanced Tracking for High-End Fashion Brand
Client

ROAS Optimization & Advanced Tracking for High-End Fashion Brand

Improved Return On Ad Spend (ROAS) for a Viennese avant-garde fashion brand by implementing advanced tracking, AI-driven audience segmentation, and UX enhancements.

Explore the Optimization Tactics
Preview for Black Friday Campaign Strategy & Execution | B2C SaaS (€800k Revenue)
Client

Black Friday Campaign Strategy & Execution | B2C SaaS (€800k Revenue)

Led the strategy definition and campaign implementation for a high-stakes Black Friday promotion for a German B2C SaaS platform, driving €800,000 in revenue over five days.

See Campaign Impact
Preview for High-Conversion E-commerce Setup & Growth Strategy (China-Europe)
Client

High-Conversion E-commerce Setup & Growth Strategy (China-Europe)

Led the rapid setup and optimization of a WordPress/WooCommerce shop for a competitive market, achieving 90+ PageSpeed scores and up to 15% Google Ads conversion rates.

See the Performance Details
Preview for Oracle ERP Requirements for Enhanced Collaboration | Austrian Gov Agency
Client

Oracle ERP Requirements for Enhanced Collaboration | Austrian Gov Agency

Led early-stage Oracle ERP requirements elicitation for a major Austrian government agency, focusing on improving usability, process efficiency, and cross-departmental collaboration.

Explore the Requirements Scope

Explorations & Open Source

Preview for Investment Advisory Data Product (In Development)
Personal

Investment Advisory Data Product (In Development)

A specialized data product currently in development for the financial and investment advisory sector.

View project
Preview for Alyph — Visual Workspace for AI
Personal

Alyph — Visual Workspace for AI

A canvas application for working with large language models. Conversations branch from shared source material instead of accumulating in one transcript. Supports research and general knowledge work as well as software development.

Visit alyph.ai
Preview for itter.sh - Social Media via SSH
Personal

itter.sh - Social Media via SSH

A micro-blogging platform accessed entirely via SSH. No web browser. No JavaScript. Just you, your trusty terminal, and 180 characters at a time.

View on GitHub
Preview for Memoir App (Personal Project)
Personal

Memoir App (Personal Project)

A privacy-first web application using SvelteKit & PocketBase to guide users through reflective questions, generating an encrypted personal memoir locally or via secure link.

Explore the App
Preview for Bad Bot - OpenAI Chat Downvoter
Personal

Bad Bot - OpenAI Chat Downvoter

A humorous open-source Chrome extension to automate downvoting unsatisfactory OpenAI Chat responses.

View on GitHub
Preview for Composition Grid Browser Extension (Open Source)
Personal

Composition Grid Browser Extension (Open Source)

A free, open-source browser extension overlaying composition grids (Golden Ratio, Rule of Thirds) for instant website layout analysis.

View on GitHub
Preview for gather.buzz - Audience Intelligence for Premium Creators & Brands
Personal

gather.buzz - Audience Intelligence for Premium Creators & Brands

Concept and prototype for an analytics platform designed to provide deep audience engagement insights for premium influencers and luxury brands.

Explore the Concept
Preview for rgtmx - Open Source R Client for GTmetrix API
Personal

rgtmx - Open Source R Client for GTmetrix API

Developed and maintain 'rgtmx', an open-source R package providing a client interface for the GTmetrix web performance monitoring API.

View on GitHub
Preview for rrenko - Open Source Renko Charting Package for R
Personal

rrenko - Open Source Renko Charting Package for R

Developed and published 'rrenko', an open-source R package for creating Renko charts used in financial technical analysis.

View on GitHub