Applied Strategy.
Measurable Impact.

A selection of engagements demonstrating how targeted data and AI initiatives drive significant business outcomes.

Client Mar 2024

Data Strategy & Infrastructure for PE-Backed SaaS Growth ($1M to $5M ARR Goal)

Architected and implemented a unified data infrastructure and reporting system for a PE-backed B2B SaaS provider, enabling reliable forecasting and supporting strategic decisions for growth towards a $5M ARR target.

Explore Data Strategy

Enabled

reliable, data-driven ARR forecasting, crucial for strategic planning towards the $5M ARR target.

Provided leadership and investors with clear, consistent visibility into pipeline health, sales performance, and key SaaS metrics.
Created a single source of truth, unifying data from Salesforce, finance, and product analytics.

Dive into the Case Study

Client Dec 2023

Growth & Product Leadership for 'Netflix of Coaching' | €50k to €275k MRR

As Growth Hacker then Product/Marketing Lead, drove substantial growth for the leading German coaching platform, increasing MRR 5.5x, achieving €875k Black Friday sales, and optimizing the full customer lifecycle.

See Growth Journey

Grew

platform MRR from €50k to €275k (5.5x increase).

Increased subscribed user base by 6x.
Executed Black Friday campaigns generating €875k in sales.

Dive into the Case Study

Client Dec 2020

Salesforce Optimization for SaaS Scalability & Data Integrity

Overhauled a complex Salesforce instance for a B2B recruitment SaaS, enhancing usability, data accuracy, and pipeline velocity to support rapid growth and reliable reporting.

See the Transformation

Reduced

time to generate accurate pipeline reports by 75%.

Improved forecast accuracy by an estimated 30% due to cleaner data and defined stages.
Increased sales team adoption and satisfaction through improved UI and workflows.

Dive into the Case Study

Data Strategy & Foundation

Client Dec 2020

Internal Sales KPI Dashboard for High-Growth B2B SaaS

Designed and rolled out an internal KPI dashboard using R Server for Sales, Pre-Sales, and Success teams at a rapidly scaling German recruitment SaaS company (Prescreen.io/XING).

See Dashboard Design

Client Jun 2019

Client-Facing Data Product for B2B Foot Traffic Analytics Startup

Designed and shipped the core client-facing dashboard for an innovative startup, visualizing passive foot traffic data for B2B retail clients.

View Product Concept

Client Jun 2019

Mapping Weather Impacts on Economy using Geospatial & Remote Sensing Data (Central Africa)

Led geospatial analysis linking remote sensing weather data to economic indicators in a Central African country for an international UK-based research project.

See the Analysis Methodology

RevOps & CRM Optimization

Client Dec 2020

Internal Sales KPI Dashboard for High-Growth B2B SaaS

Designed and rolled out an internal KPI dashboard using R Server for Sales, Pre-Sales, and Success teams at a rapidly scaling German recruitment SaaS company (Prescreen.io/XING).

See Dashboard Design

Client Dec 2019

B2B CRM Selection & Implementation for EdTech Sales Growth

Led the analysis, selection, and rollout of Pipedrive CRM for an Austrian EdTech company, providing their B2B sales team with a structured process and visibility.

See the Implementation Process

Client Jun 2019

Client-Facing Data Product for B2B Foot Traffic Analytics Startup

Designed and shipped the core client-facing dashboard for an innovative startup, visualizing passive foot traffic data for B2B retail clients.

View Product Concept

AI Product Leadership

Client Mar 2021

Data-Driven Site Selection for French Funeral Services Network

Developed a geospatial scoring model integrating demographic and competitive data to identify high-potential, underserved markets for a major French funeral services provider.

See Location Intelligence

Client Dec 2018

AI Product Leadership for Manufacturing QA Automation

Led product strategy for a visual AI testing tool deployed at a major Chinese solar manufacturer, delivering QA >10x faster and 3x more accurate than human inspection.

See the AI Impact

Client Dec 2018

Strategic AI Consulting for Central Bank Credit Risk Modeling

Provided strategic guidance for a major European central bank's first AI initiative, helping structure the project and contributing to a significant uplift in credit risk model accuracy (65% to 90%).

Learn About the Approach

D2C Growth Analytics

Client Oct 2023

Performance Marketing Optimization (BrainLuxury) | 40% CAC Reduction

As interim performance marketing lead, managed a ~$30k/month budget, optimized ad accounts across Google & Meta, and contributed to a 40% reduction in Customer Acquisition Cost (CAC) for a US/EU D2C supplement brand.

View Optimization Strategy

Client Dec 2022

Precision Conversion Tracking Enabling Ad Spend Scaling | US Sound Tech

Architected and implemented a robust conversion tracking system across a complex FastSpring checkout for a B2C sound technology leader, enabling profitable scaling of performance marketing.

Explore the Setup

Client Dec 2022

ROAS Optimization & Advanced Tracking for High-End Fashion Brand

Improved Return On Ad Spend (ROAS) for a Viennese avant-garde fashion brand by implementing advanced tracking, AI-driven audience segmentation, and UX enhancements.

Explore the Optimization Tactics

Client Nov 2022

Black Friday Campaign Strategy & Execution | B2C SaaS (€800k Revenue)

Led the strategy definition and campaign implementation for a high-stakes Black Friday promotion for a German B2C SaaS platform, driving €800,000 in revenue over five days.

See Campaign Impact

Client Dec 2018

High-Conversion E-commerce Setup & Growth Strategy (China-Europe)

Led the rapid setup and optimization of a WordPress/WooCommerce shop for a competitive market, achieving 90+ PageSpeed scores and up to 15% Google Ads conversion rates.

See the Performance Details

Client Dec 2018

Oracle ERP Requirements for Enhanced Collaboration | Austrian Gov Agency

Led early-stage Oracle ERP requirements elicitation for a major Austrian government agency, focusing on improving usability, process efficiency, and cross-departmental collaboration.

Explore the Requirements Scope

Explorations & Open Source

Personal Jun 2024

Memoir App (Personal Project)

A privacy-first web application using SvelteKit & PocketBase to guide users through reflective questions, generating an encrypted personal memoir locally or via secure link.

Explore the App Concept

Personal Aug 2023

Bad Bot - OpenAI Chat Downvoter

A humorous open-source Chrome extension to automate downvoting unsatisfactory OpenAI Chat responses.

View on GitHub

Personal May 2023

Composition Grid Browser Extension (Open Source)

A free, open-source browser extension overlaying composition grids (Golden Ratio, Rule of Thirds) for instant website layout analysis.

View on GitHub

Personal Jan 2023

gather.buzz - Audience Intelligence for Premium Creators & Brands

Concept and prototype for an analytics platform designed to provide deep audience engagement insights for premium influencers and luxury brands.

Explore the Concept

Personal Jan 2020

rgtmx - Open Source R Client for GTmetrix API

Developed and maintain 'rgtmx', an open-source R package providing a client interface for the GTmetrix web performance monitoring API.

View on GitHub

Personal Nov 2019

rrenko - Open Source Renko Charting Package for R

Developed and published 'rrenko', an open-source R package for creating Renko charts used in financial technical analysis.

View on GitHub