About Me
I partner with PE-backed SaaS & D2C leaders ($1M-$15M ARR) to transform data chaos into strategic assets, driving scalable growth and provable value.
Accelerate Growth
You recognize AI & data are critical, but disconnected systems, inconsistent metrics, unreliable forecasts, and fuzzy ROI are holding you back. You need clarity and results, fast, often under the pressure of PE expectations.
My approach is direct and hands-on. I diagnose the core issues, design pragmatic solutions bridging technical capability and business needs, and then lead the implementation. This means building the foundational data infrastructure, optimizing critical RevOps/CRM processes, and ensuring AI initiatives deliver tangible value, not just buzz.
I work directly with leadership and cross-functional teams, operating effectively in remote, multi-continent setups since 2019 using structured communication.
Core Expertise
Data Strategy & Architecture
Designing scalable data foundations (warehousing, ETL/ELT, BI tools) for a single source of truth and reliable reporting.
RevOps & CRM Optimization
Overhauling CRM processes (Salesforce, HubSpot), ensuring data quality, defining KPIs, and enabling accurate forecasting.
AI Product Leadership
Identifying high-impact AI use cases, defining product requirements, and managing implementation for measurable business ROI.
D2C Growth Analytics
Implementing advanced tracking (GTM, GA4), LTV/CAC modeling, and A/B testing to optimize funnels and ad spend (Shopify, etc.).
Example Client Impact
IT/Product Cost Reduction
MRR Growth Contribution
Forecast Accuracy ↑
Ad Spend Scale Enabled
Faster AI Speed
More QA Accuracy
Avg. Deal Size ↑
Manual Reporting Time ↓