High-Conversion E-commerce Setup & Growth Strategy (China-Europe)
The Challenge
A European distributor needed to rapidly launch and scale an online shop to sell high-demand consumer goods sourced from China into a competitive EU market, requiring exceptional site performance and conversion efficiency.
Approach & Execution
Project Overview
A Europe-based distributor needed to quickly establish an online presence to sell a large inventory of consumer products in a fast-moving, competitive market. Performance and conversion were paramount.
My Role & Work Done
- Team Formation & Leadership: Assembled and managed the project team across technology, operations, and sales functions.
- Platform Implementation Oversight: Guided the setup and technical optimization of the WordPress/WooCommerce shop, prioritizing speed and mobile experience.
- Process Automation: Oversaw the implementation of automated order processing and fulfillment integrations.
- Funnel Optimization: Analyzed and refined the entire customer journey from ad click to purchase to maximize conversion rates.
- Growth Strategy: Developed and executed a targeted Google Ads strategy focusing on long-tail keywords and expanding reach into adjacent geographic markets.
Deliverables
- A high-performance (90+ PageSpeed), automated, mobile-friendly webshop.
- Demonstrated Google Ads CVR improvement up to 15%.
- Successful entry into new regional markets via paid advertising.
Solution Overview
Assembled and led a cross-functional team (tech, ops, sales). Directed the setup of a highly optimized WordPress/WooCommerce store, focusing on performance (achieving 90+ PageSpeed). Implemented fulfillment automation, refined the lead-to-sale funnel, and executed targeted Google Ads campaigns focused on long-tail keywords and regional expansion.
Key Results & Impact
- Achieved Google PageSpeed scores of 90+/100 for both mobile and desktop.
- Increased Google Ads conversion rates to peak at 15% in a competitive niche.
- Successfully launched a fully automated, mobile-first e-commerce operation.
- Drove market penetration into adjacent regions through targeted advertising.